Detox Du Jour
June 03, 2012
There's plenty to be gained from a short juice cleanse diet — just don't expect to see many pounds lost.
From New York to Los Angeles, London to Hong Kong, Melbourne to Manila, the high-powered and well-heeled are toting around mysterious liquids in shades of beet red and mossy green. Look a bit closer, and you'll see the names: BluePrintCleanse, Urban Remedy, Punch Detox and Purifyne. No matter the brand, the message is clear: The juice cleanse craze is catching on around the world.
A health-oriented fix, this liquid diet is seen as the ultimate reset: a fast (if not painless) way to drop a few pounds before a beach vacation or to atone for the indulgence of an Italian holiday.
Perhaps most appealing about today's juice cleanse is that it can be done without putting a busy life on pause. "People are no longer spending 10 days at a destination spa learning health skills," says Melisse Gelula, a wellness trendspotter and cofounder of wellandgoodnyc.com, an online publication about all things healthy. "They don't need to learn about nutrition; they just need three days to drink the juice that's delivered." …
Click here to read more in the Summer 2012 issue of The Ritz-Carlton Magazine