Director of Sales & Marketing
The Ritz-Carlton, Lake Tahoe
13031 Ritz-Carlton Highlands Court
Truckee, CA 96161
Direct: (530) 562-3010
Fax: (530) 562-3024
Luxury Hospitality Veteran to Lead AAA Five Diamond Mountain Resort
NORTH LAKE TAHOE, Calif. – August 17, 2017 – The Ritz-Carlton, Lake Tahoe is thrilled to announce the appointment of Bruce Seigel as general manager. Mr. Seigel joins the luxury mountain resort with more than three decades of hospitality management experience, including nearly eighteen years with The Ritz-Carlton Hotel Company. A tenured industry sales and marketing veteran, Mr. Seigel will be responsible for all aspects of operations at the resort, including financial performance, employee/guest engagement, community relationships, partnerships and talent development.
“I could not be more honored to continue my career with The Ritz-Carlton with such an iconic resort and exciting global year-round destination,” said Bruce Seigel, new general manager at The Ritz-Carlton, Lake Tahoe. “The property’s first-class facilities and amenities are unparalleled, and I look forward to bringing my industry experience to Lake Tahoe to help continue elevating this world class resort.”
Prior to joining The Ritz-Carlton, Lake Tahoe, Mr. Seigel served as area director of sales and marketing of The Ritz-Carlton’s Caribbean and Mexico region, where he was responsible for leading the sales and marketing cluster strategy for seven luxury Ritz-Carlton Resorts. Prior to his time in the Caribbean, he served as market director of sales and marketing for The Ritz-Carlton Resorts of Naples, two of the most iconic resorts in the brand’s portfolio. During his time in this role, he created and executed a number of luxury positioning marketing programs, developed extensive community business relationships and hotel partnerships, created new food and beverage concepts, and exceeded revenue goals. A veteran of luxury hospitality, additional roles that Mr. Seigel has held within the brand include hotel manager of The Ritz-Carlton Golf Resort in Naples, area director of sales and marketing for The Ritz-Carlton Hotels of Georgia, and opening area director of sales and marketing for The Ritz Carlton Hotel and JW Marriott at Grande Lakes Orlando.
Throughout his extensive career, Mr. Seigel has received numerous industry and Ritz-Carlton accolades including Global Sales and Marketing Leader of the Year, Golden Circle Chairman and President Awards, and a Mustang Award for Special Achievement. Mr. Seigel is a graduate of the State University of New York, where he earned a Master’s Degree in Public Administration (MPA). He is a proud father of two daughters who reside in New York City: Katelyn, a trademark attorney, and Jaclyn, who is attending graduate school focusing on her CPA/MBA.