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Shelly Auyeung
Communications Specialist
The Ritz-Carlton, San Francisco
600 Stockton Street
San Francisco, CA 94108
Tel: (415) 364-3479

San Francisco’s Premier Luxury Destination Continues its Collaboration with Breast Cancer Emergency Fund for the Third Year, Offering Pink-Inspired Specialties

SAN FRANCISCO, Calif. – September 26, 2016The Ritz-Carlton, San Francisco is going pink in honor of Breast Cancer Awareness Month for the third consecutive year. Throughout the month of October, the iconic hotel’s grand exterior will be illuminated in the color of the symbolic ribbon to show support for this important cause. Guests and locals alike will be invited to support Bay Area-based Breast Cancer Emergency Fund (BCEF) – dedicated to providing emergency financial assistance to low-income women and men battling breast cancer – via a host of unique offerings created by the hotel’s culinary team.

From Pink Afternoon Tea in The Lounge to a blush-colored “Pink Promise” cocktail, available in both The Lounge and Parallel 37, The Ritz-Carlton, San Francisco will donate $10 for every Pink Afternoon Tea seating and $1 for every “Pink Promise” cocktail sold throughout the month of October to the Breast Cancer Emergency Fund.

“We are excited to partner with Breast Cancer Emergency Fund for the third consecutive year to bring attention to this vital cause,” said Bruce Gorelick, general manager at The Ritz-Carlton, San Francisco. “As part of our company-wide social and environmental responsibility program, Community Footprints, we are dedicated to supporting our friends and neighbors battling breast cancer. These month-long offerings were designed both to honor Breast Cancer Awareness Month and raise funding for this important local organization, who has delivered over $3,000,000 in quick, compassionate care since 2001.”

The Ritz-Carlton, San Francisco will also encourage guests to support Breast Cancer Emergency Fund’s signature event – “This Old Bag” – by donating gently used designer handbags to the concierge throughout the month. On Friday, October 21, 2016, donations collected from the hotel will join the array of handbags, clutches, manbags, and other gently used items to be auctioned off at San Francisco’s Bentley Reserve to help women and men in need. “This Old Bag” accounts for a quarter of Breast Cancer Emergency Fund’s annual operating budget – a perfect reason for hotel guests to embrace Union Square’s vibrant shopping scene.

“BCEF is honored once again to partner with The Ritz-Carlton, San Francisco for this critical support of visibility and funding,” said Cindy Chimal, BCEF’s Client Services Manager. “When the landmark hotel lights up pink during the month of October, it signifies their commitment to the community and highlights the importance of corporate-based philanthropy to maintain assistance for low-income women and men battling breast cancer in the Bay Area.”

Pink Afternoon Tea

Saturday, October 1 and 15, 2016, seatings between 2 p.m. and 3:15 p.m.

The Ritz-Carlton, San Francisco invites guests to repose in The Lounge and experience a rose-colored spin on its signature Afternoon Tea. Presented in a classic tiered style, an array of savory and sweet delights will complement the tableside tea service, including tea sandwiches of Cucumber, Lemon, Fromage Blanc; Beet-Cured Salmon, Ricotta, Red Pepper Gougere; Melon, Rose Water Mozzarella, Shortbread; and Ham, Pink Lady Apple, Arugula Pesto, Pepato.

A selection of delectable treats will complete the Pink Afternoon Tea experience including Fig Raspberry Dome; Cherry Pistachio Tart; Cranberry Cardamon Shortbread and Strawberry Choux Puffs. A “Pink Promise” cocktail and selection of champagne and sparkling wine will also be available as supplements.

The Afternoon Tea is $75 per person, exclusive of tax, gratuity and alcoholic beverages. To place a reservation, please call (415) 773-6168.

 “Pink Promise” Cocktail

Available at Parallel 37 and The Lounge

In honor of Breast Cancer Awareness Month, The Ritz-Carlton, San Francisco is shaking up a special “Pink Promise” cocktail featuring vodka, lime, strawberry, peppermint, Velvet Falernum and rose lemonade. Guests can enjoy this lively pink-themed libation in Parallel 37 or The Lounge.

“Pink Promise” Cocktail is available for $14, exclusive of tax and gratuity. To place a reservation at Parallel 37, please call (415) 773-6168. The Lounge seating is available first-come, first-serve.

For more information about Breast Cancer Emergency Fund, visit or follow them on Facebook: and Twitter:

For more information, visit or follow the hotel on Facebook: and join the conversation using #RCMemories

About BCEF

Breast Cancer Emergency Fund (BCEF) provides immediate and compassionate emergency financial assistance to low-income women and men battling breast cancer. BCEF offers help to a person who is too ill to work. Each year, BCEF provides aid to numerous women and their families in the Bay Area to maintain life-extending medical care while living with dignity during a devastating and life threatening illness. BCEF’s goal is to reduce breast cancer mortality rates, improve health outcomes and allows women to focus on recovery and family. For almost two decades, BCEF has been the only agency dedicated to helping low-income women address the financial burden that often accompanies a diagnosis. Since 2001, BCEF has provided financial assistance to well over 2,500 breast cancer patients. BCEF is 100% funded by individuals, corporations and private foundations. Our community of generous and affluent supporters ensure that no woman fights breast cancer alone. To learn more about BCEF, visit or call 415-932-6020 ext 101.