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San Francisco’s only AAA-Five Diamond hotel debuts  sleek and modern new guest rooms inspired by couture fashion and the city’s iconic bay

SAN FRANCISCO, Calif. (March 30, 2015) – Situated within San Francisco’s luxury enclave, Nob Hill, The Ritz-Carlton, San Francisco – a beloved landmark for 105 years – completes its multi-phase transformative renovation this month. Led by the world’s largest hospitality design firm, Hirsch Bedner Associates (HBA), the classic architectural form of this iconic hotel has been carried throughout its interiors and contemporized with sleek, modern detailing.

Drawing inspiration from the Bay and the city’s iconic fog, the luxury hotel’s 336 guest rooms, inclusive of 60 suites, are reborn in palette of steely blues and greys, while furnishings take their cues from the alluring designs of couture fashion and men’s fine tailoring. From curtain cords resembling a man’s belt to chairs and chaise lounges in tweed fabric, delightful and unexpected touches embody the dapper gentlemen of today, while abstract artwork nods to the rich history of the San Francisco ballet.

“The new guestroom design draws inspiration from San Francisco’s Wilkes Bashford – one of the city’s iconic luxury department stores – and the legacy of former Mayor Willie Brown, renowned for his famous suits,” says HBA Principal Designer, Kathleen Dauber. “The suiting aesthetic can be found in the specially woven pillows, the layering of the wall coverings in the guest rooms and corridors – creating a sense of drama in the spaces.”

The hotel’s sleek, uncluttered and contemporary new interiors and high-tech flourishes – such as Virtual Concierges located in the lobby and meeting space foyers providing guests with various maps, attractions, and events – offer a striking juxtaposition between the building’s stately and historic exterior.

“We are so thrilled to usher in the next chapter of this iconic neoclassical building,” says General Manager Bruce Gorelick. “Today’s traveler is not only looking for high-tech amenities, but also a true sense of connection to the destination they are visiting, whether it be for business or pleasure. We look forward to welcoming guests to rediscover our hotel and inspiring them to build new memories with us.”

The new guest rooms complete the historic landmark’s multi-phase renovation that began with the re-opening of its signature restaurant, Parallel 37, in December 2011, the unveiling of the lobby and The Lounge in February 2012, and the completion of its new meeting spaces and ballroom in September 2014.

Situated in the heart of downtown and bordering the city’s Financial District, Chinatown, and Union Square luxury shopping, the nine-story hotel commands an entire block of Stockton Street. The hotel features two food & beverage outlets including critically-acclaimed Parallel 37, and over 23,000 square feet of meeting space. The award-winning Ritz-Carlton Club® Level features exclusive access to the Club Lounge with unique weekend offerings and experiences.