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For media inquiries, please contact:

Andrea Bruce
Public Relations Manager
The Ritz-Carlton, St. Thomas
6900 Great Bay
St. Thomas, VI 00802
Mobile: 340-514-8899
Fax: 340-775-4277
Andrea.L.Bruce@ritzcarlton.com

One of four in the U.S. Virgin Islands to earn prestigious Blue Flag designation

ST. THOMAS, U.S.V.I. – NOV. 24, 2015 – For the fifth year in a row, Great Bay Beach at The Ritz-Carlton, St. Thomas has been awarded the Blue Flag designation for its environmental and conservation efforts. Great Bay Beach is one of only two beaches on St. Thomas, and four in the entire U.S. Virgin Islands, to achieve the honor.

Managed by the Denmark-based Foundation for Environmental Education (FEE), the Blue Flag program is an internationally recognized standard and a coveted award representing a global symbol of quality that is recognized by travelers and businesses alike. Blue Flag sites around the world total approximately 4,000.

To earn the Blue Flag designation, the resort adheres to a variety of stringent practices, including:

  • Water Quality: The water has been tested and passed as being ‘excellent’ for bathing and free from sewage or industrial pollution. 
  • Environmental Education & Information: Environmental education activities are offered to guests, and information regarding coastal eco-systems, beach conduct codes and water quality is prominently displayed for the benefit of guests and beach users. 
  • Environmental Management: Coral reefs are closely monitored and the beach has fulfilled cleanliness standards. 
  • Safety and Services: Comprehensive safety provisions are in place, including lifeguards overseeing guests and easily accessible lifesaving equipment.

“The ladies and gentlemen of The Ritz-Carlton, St. Thomas are truly committed to achieving the high standards of quality and environmental excellence for our guests, and we’re honored to be recognized for the fifth year in a row,” said Bernd Kuhlen, general manager for The Ritz-Carlton, St. Thomas. “Paired with the hotel’s striking setting and acclaimed amenities, our Blue Flag is a symbol that visitors have arrived at one of the most environmentally friendly beaches in the Caribbean,” added Kuhlen.

About Great Bay Beach
Guests of The Ritz-Carlton, St. Thomas are invited to enjoy the pristine white sand beaches of Great Bay, along with a host of amenities and recreational options. Jean-Michel Cousteau’s Ambassadors of the Environment takes guests on a variety of eco-adventures, including snorkeling the bay’s vast coral reefs. The resort’s full service aquatic center offers scuba lessons and certification, as well as non-motorized watersports for exploring the bay, including paddle boards, kayaks, windsurfers snorkel equipment and Hobie Cats. The crew of Lady Lynsey, the resort’s 53-foot catamaran, takes guests out for sailing excursions through sparkling Caribbean waters with snorkeling sails, as well as sunset sails, dinner cruises and excursions to the nearby British Virgin Islands.