Director of Public Relations
The Ritz-Carlton, Beijing
83 Jian Guo Road, China Central Place
Chaoyang District, Beijing China 100025
Tel: +86 10 5908 8951
Fax: +86 10 5908 8942 firstname.lastname@example.org
BEIJING, April 26, 2016 – The Ritz-Carlton, Beijing specially crafted cakes sold to raise funds for the international medical charity which provides children with cleft lips or palates a reason to smile again from May 2 to 8. All 24 Ritz-Carlton hotels in Asia-Pacific are participating with over 10,000 ladies and gentlemen lending their skills and passion to their community and guests.
Wendy Bai, Executive Pastry chef at The Ritz-Carlton, Beijing has lovingly crafting the own variation on the Smile Asia Week signature cake which features the universally popular flavours of chocolate and banana. All cakes are sold exclusively through the website www.smileasiaweek.org. Customers from around the world can also arrange for cakes to be delivered to their loved ones and friends in Asia to celebrate a special occasion such as an anniversary or birthday and even Mother’s Day on May 8.
All proceeds go directly to the charity and will be used to send medical volunteers on surgical missions across Asia. This year, The Ritz-Carlton enhanced its collaborative program to celebrate the spirit of giving. These include collaborations with local schools, the creation of a First Class Smile Card which gives everyone a chance to thank and recognise the role they play in restoring a smile in the workplace and for the children supported by Smile Asia.
Volunteer ladies and gentlemen from The Ritz-Carlton are also participating in mission trips to remote locations in seven Asian countries to see firsthand how affected children have had their smiles restored. The volunteer work includes setting up the mobile surgery stations, patient registrations and numerous tasks to aid the success of each Smile Asia mission.
“We are always focused on establishing meaningful relationships with the local community by devoting ourselves to our company corporate responsibility foundation, Community Footprints.,” said Mr. Tarik Temucin, General Manager of The Ritz-Carlton, Beijing. “With strong support from our Ladies and Gentlemen for this initiative, we were able to give new smiles to children with cleft lips last year. This small surgery changed their lives and inspired us again this year to continue this activity and help more children in the local communities in which we are present.
Funds raised in the previous two years totaled US$790,000 to support almost 1,000 surgeries and the contribution in 2016 is expected to be even higher, to help bring a total funds raised in three years to over US$1 million.
About Smile Asia
Smile Asia® is global alliance of independent charities that offer free surgeries to children with facial deformities, including cleft lip and palate. It has activities in 19 countries and program delivery in 13 Asian countries. Till date, the charities under Smile Asia have delivered over 60,000* surgeries combined.
Smile Asia® is represented by The Smile Mission (TSM) as its international Secretariat. It is a Singapore-registered charity that creates platform for medical volunteers to cross-train and provides free surgery and treatment to children with facial deformities. Since 2008, it contributed to 6,506* free surgeries for children and young adults born with facial deformities. *Figures correct as at 31 Dec 2015
About Community Footprints
With a commitment to “Expand Global Citizenship,” The Ritz-Carlton social and environmental responsibility program, Community Footprints, is embedded into the company’s service values, long-range plan and business operations. This commitment is focused on children’s well-being, environmental responsibility and hunger and poverty relief. For more information, visit www.communityfootprints.com, or follow The Ritz-Carlton Community Footprints on Twitter: www.twitter.com/RitzCarltonCSR.