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Amelia Island, FL (May 23, 2017) − The iconic prints for women and girls sold by Lilly Pulitzer, the authentic American resort wear brand, will be featured at a new store at the famed Ritz-Carlton, Amelia Island later this summer.  The store, operating as the “Lilly Pulitzer Boutique at The Ritz-Carlton, Amelia Island,” represents the first Lilly Pulitzer boutique location in Northeast Florida. The store opening marks the latest chapter in a long connection to the destination, as one of Lilly Pulitzer’s best-selling tunic designs is named after Amelia Island.

“We are thrilled to bring Lilly Pulitzer’s authentic American resort wear to The Ritz-Carlton. We share an appreciation for effortless luxury amidst the joyful, sun-filled seaside lifestyle,” Michelle Kelly, CEO of Lilly Pulitzer said. “Amelia Island is a favorite resort destination for Lilly lovers and we are excited to showcase this very special boutique at The Ritz-Carlton, Amelia Island.”

In addition to its resort wear collection for ladies and girls, the Lilly Pulitzer boutique at The Ritz-Carlton will feature the brand’s accessories, jewelry, and athleisure, as well as a hand-painted wall mural that echoes the spirit of Amelia Island’s colorful heritage. The new store is expected to open in late June 2017.

“Amelia Island has long been known as the classic beach destination and no company personifies ‘endless summer’ quite like Lilly Pulitzer,” said James McManemon, General Manager at The Ritz-Carlton, Amelia Island.

Resort guests and local visitors may also arrange a personal wardrobe consultation through the Boutique Shops at The Ritz-Carlton, Amelia Island.