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Orlando, Fla. – JUNE 29, 2017 – Joe Serna III has been appointed Director of Sales & Marketing for Grande Lakes Orlando. In this position, he will lead the sales, marketing and communications initiatives for this 500-acre luxury estate that includes a 582-room Ritz-Carlton, a 1,000-room JW Marriott, a 40,000-square-foot Ritz-Carlton Spa, and an 18-hole Greg Norman designed championship golf course.

Serna has been with Marriott International for almost 20 years, five of those with Grande Lakes starting as a Senior Account Executive and moving up to Associate Director of Sales. He returns to Grande Lakes after seven years with JW Marriott Phoenix Desert Ridge Resort & Spa where he most recently held the position of Director of Sales & Marketing overseeing sales and marketing initiatives for the sprawling 950-room resort destination featuring a myriad of activities and amenities including a Spa, Golf, and several dining venues. Serna’s previous experience with Marriott includes sales positions with properties in San Francisco, Washington D.C. and Austin.

During his tenure with Marriott, Serna has received numerous accolades and achievements for his outstanding service and contributions to the brand.

“We are delighted to welcome Joe back to Grande Lakes Orlando,” said Jim Burns, Vice President and Managing Director, Grande Lakes Orlando. “His sales and marketing leadership and industry experience will be instrumental in the continued success of Orlando’s luxury leader.”

Serna is a graduate of the University of Texas at Austin and holds a Bachelor of Business Administration Degree in Marketing.