Skip to Content

The Annual Event Held Each December Returns as a Gold Affair.  

SOUTH BEACH, FLA. –DECEMBER 7, 2015 – The Ritz-Carlton, South Beach is ringing in the New Year by hosting the “Eve of Midas”, an opulent affair gilded in gold. The annual event previously known as “Blanc”, (a white party), has built a loyal following for the last two years. Faithful attendees and new ones alike are invited to experience the incarnation: The “Eve of Midas”. The event inspired by all things gold, will take place Thursday December 31, 2015 from 8:30p.m. to 1:00a.m.

New Years at The Ritz –Carlton, South Beach will be like no other, offering those seeking an elegant affair an open bar including champagne, dancing, specialty acts, music by DJ Chris Valencia and DJ Malone, and an array of performances throughout the night, for the price of $200.00USD per person. Tickets are available at

Surrounded by a shimmery atmosphere, party guests will get to take in visuals and sounds that are the perfect balance of opulence and sophistication. The venue will appear to have been brushed by gold, for the night.

In addition to the all-inclusive package, event-goers will walk the “gold carpet” at the luxury location.

The “Eve of Midas” Golden New Year at The Ritz-Carlton, South Beach will take place Thursday December 31st from 8:30P.M. to 1:00A.M. at 1 Lincoln Road, Miami Beach, Florida 33139. The attire suggestion is “Miami Gold Chic.

For more information on The Eve of Midas New Year’s Affair, please visit: