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Renowned fragrance company Antica Farmacista creates
new signature scent – 50 Central Park – for iconic hotel

NEW YORK, N.Y. – July 31, 2017 – Embodying one of the most celebrated verdant settings in the world, The Ritz-Carlton New York, Central Park has introduced a new aroma, 50 Central Park, as well as enticing hotel experiences that capture the essence. Crafted by luxury fragrance company Antica Farmacista and named after its coveted address on Central Park South, the scent evokes the park’s delicate beauty, brimming with notes of elderflower, mountain mint, and ripe strawberries.

“We are delighted to introduce our new signature scent,” said Winfred van Workum, General Manager of The Ritz-Carlton New York, Central Park. “From the moment our guest arrives, 50 Central Park captures the splendor of our urban oasis, delicately lingering throughout the hotel and inviting guests to immerse themselves further to our iconic front garden both outside and within the walls of our hotel.”

To complement the new scent, La Prairie Spa, the skincare brand’s first stateside spa, has introduced two new signature treatments – 50 Central Park Ritual Massage and 50 Central Park Signature Pedicure. The 50 Central Park Ritual Massage (90 minutes // $345) draws upon scents from the new fragrance utilizing essential oils to deliver a deep sense of relaxation and overall, personally tailored experience. The 50 Central Park Signature Pedicure (75 minutes // $120) also incorporates the scent, providing an aromatic and relaxing foot soak with a gentle exfoliation and deep La Prairie hydration before nails are shaped, buffed, and polished to perfection.

At The Star Lounge, the hotel’s grand space ideal for cocktails and conversations, legendary barman Norman Bukofzer has crafted a new signature cocktail inspired by the scent, aptly named 50 Central Park. The refreshing libation is made with Bombay Sapphire Gin, Veev Acai Vodka, St. Germain, Lime Juice, and is available for $23.

Additionally, guests wishing to commemorate their home on park can do so with a variety of products available for purchase. Using the city’s tasteful style and allure as inspiration, the items come in a sleek, black matte finish evoking a sophisticated look, while providing a long lasting scent to remind guests of the indelible memories they capture at the hotel. Available in the hotel’s gift shop, 9 oz. candles and 10 mL room sprays can be purchased, instantly refreshing and setting the mood in any room at home or while traveling. Furthermore, guests may purchase the aforementioned items as well as a reed diffuser online at the brand’s online retail store, The Shops at The Ritz-Carlton.

For more information, visit www.ritzcarlton.com/en/hotels/new-york/central-park/hotel-overview/a-sensory-experience and join the conversation via #RCMemories.