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PHILADELPHIA, PA. (September 28, 2017) – The Ritz-Carlton, Philadelphia proudly kicks off the 16th annual, LIGHTS FOR THE CURE (a joint effort by CBS 3 and Susan G. Komen Philadelphia) campaign on October 1st with the lightening of the hotel’s historic 142 foot high oculus and grand lobby. The Ritz-Carlton, Philadelphia’s oculus and grand lobby was modeled after the Pantheon in Rome and was made with 9000 tons of Georgia marble. This iconic space will glow pink for the entire month of October in honor of Breast Cancer Awareness Month.

Additional buildings and landmarks, throughout the region will go prink October 1st through the 31rd including:  Lincoln Financial Field in South Philadelphia to the Bethlehem Steel Blast Furnaces in the Lehigh Valley will turn their exterior lighting pink to promote the cause.  New buildings joining the campaign this year include The Ritz-Carlton, Philadelphia, the FMC Tower, One Riverside and SugarHouse Casino.  Also included are such landmarks as the Battleship New Jersey, Boathouse Row, Macy’s Grand Court and the Lits Building.

Launched in 2002, LIGHTS FOR THE CURE was the area’s first public service campaign to use the lighting of buildings and landmarks to promote a cause.

“We’re calling on our community this month to make sure awareness and action go hand-in-hand, and Lights for the Cure exemplifies this,” says Elaine I. Grobman, CEO, Komen Philadelphia. “Every pink light will make women, and men, stop and think, ‘Am I doing everything I can to take care of my breast health and that of my loved ones?’ By stressing the importance of awareness and action, for 16 amazing years Lights for the Cure has been mobilizing our entire community to fight back against this disease.”

Aqimero Restaurant in The Ritz-Carlton, Philadelphia will offer "The Light" pink cocktail, made specially for Susan G. Komen Philadelphia in honor of Breast Cancer Awareness Month. The perfect cocktail promoting awareness through The Light for the Cure. Cheers!