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Krabi, Thailand – October, 2015 – Phulay Bay, A Ritz-Carlton Reserve is pleased to announce an exclusive partnership with Bangkok-based Lotus Arts de Vivre, with the debut a one-of-a-kind charitable Red Lacquer Elephant Bag. Lotus Arts de Vivre will donate 100 percent of proceeds from the sale of the bag to benefit Elephant Family, a charity dedicated to protecting Asian elephants and their habitats.

The ‘Red Lacquer Elephant Bag’ partnership is the latest example of Phulay Bay’s commitment to enriching guest experiences while strengthening its community footprint. The bag is now available for purchase in the Phulay Bay gift shop for 225,000 THB ($6,214 USD).

All proceeds from the sale of the ‘Red Laquer Elephant Bag’ will benefit Elephant Family in their quest to preserve natural habitats and increase elephant welfare through research, awareness and initiatives. Launched in 2002 under the patronage of the Rajmata of Jaipur and Sir Evelyn de Rothschild, Elephant Family’s other founders include the Hon. Mark Shand, Robin Russell, Caroline Casey and Nicholas Claxton.

Over the past 100 years, Thailand has seen a 90 percent decrease of Asian elephants due to massive habitat loss. In 2010, Asian elephants were added to the Red List of Threatened Species by the International Union for Conversation of Nature (IUCN). Now extinct in West Asia, Java and most of China, elephants are a top concern throughout Thailand, where the majectic animals have long been revered as a traditional symbol of power and peace, and a spiritual mentor for many.

The exclusive ‘Red Laquer Elephant Bag’ was conceived from start-to-finish by Artist Rolf von Bueren, Chairman of Lotus Arts de Vivre, who notoriously travels the globe in search of inspiration, materials and techniques for his creations. The bag is made of luxurious Asian materials including black silk, scarab, silver-black rhodium and feautures a traditional Chinese cinnabar red lacquer. Lacquer, as a special mention, is a the natural resin from the sap of a lac tree, and takes about 200 days to create, with each layer taking up to 2 days.

“We are happy to partner with Phulay Bay to raise money for Elephant Family, started by our dear friend, the Hon. Mark Shand to support Asian Elephants.” said Rolf von Bueren. “The whole campaign aims to raise a total of £1 million, 100% of which will go towards securing a series of pioneering elephant corridors in Asia and other Elephant Family projects. With partners and supporters such as The Prince of Wales and the Duchess of Cornwall and Quintessentially Foundation, we have committed to raise funds for the charity. ”

“We are honored to be part of a movement that supports the habitat of Asian elephants, the scared animal of our region,” said Carlos Tarrero, General Manager of Phulay Bay, a Ritz-Carlton Reserve. “This collaboration with Lotus Arts de Vivre and Elephant Family allows our guests to make an impact on the community and leave with a special gift that will enrich their Ritz-Carlton Reserve memories for years to come.”

Phulay Bay strives daily to raise awareness of this sacred, yet endangered mammal. Koko, a two-year-old baby elephant staying at a elephant camp on the property, greets guests twice a week. Everyone who meets Koko instantly falls in love with his majestic presence, tenderness and enchanting personality. It is these unforgettable moments that Phulay Bay is partnering with Lotus Arts de Vivre to preserve.

To learn more about Phulay Bay, a Ritz-Carlton Reserve or to make reservations, visit www.ritzcarlton.com/phulaybay or call + (66) 07-562-8111