Business tourists account for 70% of all hotel guests While local leisure account for 30% at luxury property
RIYADH, Kingdom of Saudi Arabia, December 2015: With 1-in-2 hotel guests at the Ritz-Carlton, Riyadh visiting the Kingdom for business purposes from international markets, the luxury hotel is retraining its focus on this crucial segment with a bespoke set of services. According to the hotel, half of its residents are regional and international business tourists from the GCC as well as the UK, US and Germany. Of the rest, 20 per cent tend to be business tourists from domestic markets such as Jeddah, Damam, Taif to name a few.
The dominance of business travelers as guests at the hotel reflects the overall make-up of visitors to the city, most of whom are affiliated to the Kingdom’s massive projects. The influx of business consultants and international experts in the city has put the Ritz-Carlton, Riyadh in the perfect position to cater to a diverse yet equally discerning audience.
“We have sensed a massive shift in the needs and requirements of business tourists. Our guests are C-suite executives and consultants, who require, not just state-of-the-art technology at their fingertips but also quick, efficient and seamless service. Whilst they are at our hotel, they are essentially at work and we need to ensure that they have minimum disruption and a luxurious stay. Our offerings of a high-end business centre, lounge, spa and fitness centre as well as our role as consultants on the destination are key to making sure they have a productive stay,” stated Mikel Ibrahim- Market Director of Sales & Marketing.
Recognised as the home of business in the city, the hotel transforms business trips into memorable experiences through personalized touches that ensure that every need is catered to even before they ask for it. For guests at the hotel, the experience begins with a warm welcome at the airport by a Ritz-Carlton gentleman member, followed by a limousine transfer to the hotel in a luxury Mercedes S350, BMW 5 or 7 Series, complete with the use of a Wi-Fi-connected iPad. The hotel’s location, close to the busy Diplomatic Quarter and adjacent to the King Abdul Aziz Convention Centre, offers a sense of a grandiose retreat set amidst the commercial buzz of the city.
The elegantly-styled rooms and lavish suites fuse luxury with practicality, and come equipped with comfortable working desks, iPod docks, high-speed Internet access, flat-screen televisions and DVD players. Created especially with business guests in mind, The Ritz-Carlton Club rooms and Executive Club suites provide a raft of added-value extras including complimentary wireless Internet and exclusive 12-hour access to The Club Lounge which offers a ‘hotel within a hotel’ experience.
For the frequent business traveler, The Ritz-Carlton Rewards program is a must for guests, offering access to a variety of memorable experiences across the hotel portfolio with members earning points or airline miles for stays at participating locations worldwide, as well as similar benefits at the Marriott global family of participating hotels.