Maria Quintero Marketing Communications Asst. Manager The Ritz-Carlton Abu Dhabi, Grand Canal PO Box 91888 Al Maqta Area Abu Dhabi, United Arab Emirates firstname.lastname@example.org (P) +971 2 818 8888 (F) +9712 818 8088
Luxury spa to celebrate brand evolution through innovative new treatments that combine traditional therapies with modern day techniques
Rebranding to create larger focus on mindfulness and skin rejuvenation through pure, organic ingredients and unique treatments to foster holistic well-being from the inside-out
ABU DHABI, October 4, 2017 – The Ritz-Carlton Abu Dhabi, Grand Canal announces the evolution of the ESPA brand, refocusing on the founding philosophy but with a modern touch. Artfully integrating beauty with the quest for health and wellness, the luxury spa brand is now evolved with a greater focus on “'Natural Beauty, Inner Calm” through the ESPA Mindful Massage and the ESPA Mindful Facial.
Now available at The Ritz-Carlton Abu Dhabi, Grand Canal, the innovative treatments will help guests to enjoy naturally beautiful skin with a renewed sense of inner calm as they embark on their ESPA journey of memorable, relaxing and detoxifying spa experiences.
The realigned focus of the ESPA brand draws its roots from the pioneering approach that revolutionised the space 25 years ago, while incorporating the concept of mindfulness at the core of the new therapeutic and experiential treatments. This illuminating outlook of mindfulness transcends the mind and body to help reduce stress through natural and effective products, and strengthen the body through inner rejuvenation. It calms the busy mind and helps escape the heavy pace of everyday life with a sense of renewed positivity.
Sue Harmsworth, MBE, Founder of ESPA,said: “We are extremely excited about our new ESPA brand evolution, to refresh our focus on the simplicity and purity of the brand when we first started. Reflecting the company’s wealth of experience, the refined light, bright and simple-to-understand look helps us stand out while still celebrating our traditional heritage. Rooted in holistic therapies and created using innovative, unique and organic products and treatments, this is a true reflection of the notion of “'Natural Beauty, Inner Calm”, further encapsulating how our products help customers to look and feel.”
The ESPA Mindful Massage guides guests towards a deeply relaxing and clarifying experience through breathing and visualization techniques to create the perfect balance between relaxation of the mind and rejuvenation of the body. This is then followed by a deeply indulgent foot and body massage, before concluding with a re-energising scalp massage using warm Rose Quartz Crystals.
The ESPA Mindful Facial is a holistic and personalised experience that soothes, nurtures and revitalizes the skin and spirit with naturally advanced formulas and warmed herbal poultices. Also featuring profoundly therapeutic breathing and visualisation techniques, guests can choose to conclude the session with their choice of a soothing scalp massage or hand and arm massage to emerge feeling relaxed and with beautifully smooth, radiant and nourished skin.
ESPA at The Ritz-Carlton Abu Dhabi, Grand Canal offers a one-of-a-kind spa journey deeply rooted in relaxation and rejuvenation, while providing a calm, contemplative and meditative space. The spa fuses these elements together to focus on delivering the ultimate in wellbeing and lifestyle enhancement. ESPA offers a diverse range of solution-led face treatments, body treatments and massages, each one designed and tailored specifically to ensure that you experience the most beneficial physical and emotional therapeutic benefits depending on your needs and requirements.