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Vienna, March 2018 –The Ritz-Carlton is excited to launch its latest brand initiative, #RCMemories, to draw guests into their destinations through unexpected moments and programming. A collection of experiences curated by the Ladies and Gentlemen of The Ritz-Carlton across the brand’s portfolio and inspired by the surrounding locales, #RCMemories connects guests to local culture by featuring a destination’s taste, scent, sight or sound.

“Today’s luxury traveler wants to connect with their destination in an authentic and meaningful way and #RCMemories gives our guests that opportunity,” said Lisa Holladay, Global Brand Leader of The Ritz-Carlton Hotel Company, L.L.C. “Whether it is by doing sunrise yoga in Bali or listening to a local ranger at The Ritz-Carlton, Dove Mountain, we are providing our guests with a deeper understanding of their location through #RCMemories and these one-of-a-kind cultural experiences.”

Homage to the identity and heritage of a destination, #RCMemories offerings are specific to the individual Ritz-Carlton property. Whether it’s an amenity, a cultural ceremony, or an engaging performance, a property’s programming brings a special element of its location to life. Being located in the cultural heart of Vienna, The Ritz-Carlton, Vienna let’s its guests escape to a world of modern Vienna. Guests can experience Vienna with a modern twist wherever they look in the luxury hotel. Upon Check-In guests are greeted with Cake Pops in different color and taste, such as Mozart Ball, Apple strudel or typical Viennese Chocolate cake. Upon arrival in the room, guests can discover their immediate surrounding with discreet stickers attached to the windows, explaining what one can discover when looking outside. A special ceremony takes place daily at 4pm daily at the Lobby when “Rock me Amadeus” by Falco is played and guests can discover “Schwedenbomben”, an Austrian sweet.

Christian Zandonella, General Manager of The Ritz-Carlton, Vienna says: “We strive to allow our guests to experience Vienna like a local. Besides all great activities in the hotel we also want to suggest activities to our guests, which Viennese would do instead of suggesting typical tourist activities.”

Across The Ritz-Carlton portfolio globally, examples of how #RCMemories engages guests include, discovering gold-flecked Kyoto Shanbon-ya handmade soap in their room at The Ritz-Carlton, Kyoto; the opportunity to gather around a fire pit and listen to a Dove Mountain Ranger recount local folklore at The Ritz-Carlton, Dove Mountain; or experiencing a Tree of Life lighting ceremony at The Ritz-Carlton, Bahrain. Additionally, guests at The Ritz-Carlton, Grand Cayman witness the Sunset Ceremony, which takes place every afternoon around 6:30 p.m. at Bar Jack, while guests at The Ritz-Carlton, Langkawi become spellbound by the ‘Dance of Thanks to the Sea,’ which takes place at the golden hour of sunset at the beach with gamelan music. In each instance, #RCMemories is designed to encourage exploration and further the understanding of local cultures through unexpected experiences.

As part of #RCMemories, additional paid services are also offered at each property. At the Ritz-Carlton, Vienna guests can either join the Running Concierge for a sightseeing run around the ring boulevard or escape with the Executive Kitchen Chef to a journey of senses during a tour over the famous Viennese “Naschmarkt.

For more information about The Ritz-Carlton and its #RCMemories program, visit Guests are encouraged to share their experiences with the program on their social medial channels through the hashtag #RCMemories.