Representing the timeless beach spirit of Amelia Island, The Ritz-Carlton, Amelia Island proudly hosts the Lilly Pulitzer Boutique. Renowned for vivid prints and fun, innovative styles, Lilly Pulitzer is the iconic American resort-wear company.

Step inside the only stand-alone Lilly Pulitzer® storefront in north Florida and explore the gorgeous range of products for all women and girls, including footwear, accessories, swimwear, luxletic activewear and yoga-inspired apparel, dresses, and children’s wear inspired by the beach resort lifestyle.

Amidst the bright, hand-painted murals by Lilly Pulitzer® designers, an innate sense of fun pervades the boutique as shoppers lose themselves in a journey of discovery and are tempted by irresistible indulgences and delightfully unexpected experiences. When at The Ritz-Carlton, Amelia Island, be sure to dress the part and make your beach memories last forever.