The shops of famous fashion brands line the streets of this trendy neighborhood. Shop here for elegant clothes, shoes, and accessories.

Itaewon is the city’s shopping haven by day and entertainment mecca by night. As the first Special District for Tourism designated by the city of Seoul in 1997, Itaewon remains a dynamic “fusion” area where the best from the world and Korea come together. Look especially for leather goods with more than moderate price tags.

Cheongdam is home to Seoul’s upscale social set. Known to Koreans as 'The Fashion Street' for its designer boutiques and 'Yuppie Street' in tribute to youthful and wealthy that reside there, Cheongdam-dong's streets are filled with first-class restaurants, sublime cafes, the trendiest of bars, fancy furniture shops and beautiful art galleries.

Often called the Beverly Hills of Seoul, Apgujeong-dong boasts a bevy of brand-name boutiques, cool bars, chic cafes and elegant emporia. Stretching from the Hyundai Department Store to the Galleria, the younger generation of Seoul flock to this fashion-conscious haven of hip and happening hot spots. By day, Apgujeong is crowded with bright young things meeting for a bite to eat, a cup of bubble tea or to catch an afternoon movie. By night the dazzling streetlights make this quarter even livelier!